LFA Policy Framework & Governance

Mike Tuffrey

Chair

Andy Salmon

Independent Member

After leaving the University of Liverpool in 1988 with a British Academy PhD in Modernist Literature, Andy wanted to make a direct difference to students' lives, teaching the ‘hard to reach’ in further and higher education in the UK and USA.

The Fulbright Programme (1996,2001) globalised this experience, after which Andy led a large School of Creative Arts, partnering the BBC, National Skills Academy, Archant Newspapers, Arts Council East, The National Theatre and independent television companies to drive change, establishing the school as a Centre of Excellence.

In 2009 he became Deputy Dean for Partnerships and Enterprise in the Faculty of Arts, Law and Social Sciences at Anglia Ruskin University, building external income until it was in the top 25% for UK Humanities Faculties. Andy developed a network of 60+ international partners, increasing full time staff by 500 in five years, and established a Northern European applied digital creative incubation network, which, in partnership with Sony, Jagex, and ARM, developed the EU’s largest live games jam (Brains Eden) and launched a £1 million European regional development funded applied gaming project, REACTOR, across medical technology, health, wellbeing, and SMART cities.

To support this, Andy also developed a collaboration with Finnish Universities of Applied Sciences in Design Thinking, and became a Director of Cambridge Live, including Cambridge Folk Festival.

Since assuming a post at Bath Spa, initially as Dean of the College of Liberal Arts, Andy has had the opportunity to further develop a range of innovation projects leading to a promotion to Pro Vice Chancellor External in June 2019 and a Professorship in Creative and Social Enterprise in Spring 2020. He worked on a large joint University, local authority and business initiative; ISTART (Innovation Science Technology Arts Research Teaching) with pilot deliveries beginning back in Autumn 2020. Now fully established, this project is now known as FWD.

Over the last three years as Pro-vice Chancellor External, Andy has established a new External Affairs Unit to drive marketing and communications, and new business development. The latter has been spearheaded by the new Short Course Unit, which has specialized in upskilling and reskilling over 1000 adults across demand areas from creative technology to sustainability to healthcare in new and varied formats. The Unit has also rapidly accelerated the University's relevance with a wide range of external stakeholders, aiding us to become substantial regional and national drivers in the application of creativity across all disciplines. One perfect example of this is the FWD project, funded by the West of England Combined Authority in partnership with Bath University, Bath College and 70+ regional employers. Another is Andy's current major project, the foundation of the UK's first fully integrated National Centre for Fashion and Sustainability in partnership with the lead policy organisation, the Fashion Roundtable. Driven by policy change, the Fashion industry is in the vanguard of business model transformations that leave no discipline untouched and work at all levels- curriculum, innovation, enterprise and research. Our ambition is in partnership with Bath Fashion Museum to build something commensurate with this challenge.

bathspa.ac.uk/our-people/andy-salmon

Norma Wisnevitz

Independent Member

Norma’s experience in strategy, operations and finance and her passion for the creative industries has been gained over the last 25 years across the independent television and broadcast sectors.

Norma is currently CEO (previously COO) at True North Productions, a Leeds based unscripted TV production company owned by Sky, producing for the key UK broadcasters.

Her broadcast experience was gained at Channel 4 working across their Indie Growth Fund, managing their investment portfolio of start-ups and medium-sized independent TV production businesses.

Prior to joining Channel Four, Norma held numerous finance roles at UK and US factual television production group Optomen Television and at Talkback Productions (part of Fremantlemedia group).

Norma is a CIMA qualified accountant and holds a Bachelor of Commerce degree from the University of Cape Town. She is originally from South Africa.

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Carrie Britton

Independent Member

Carrie has over thirty years’ experience in TV as an award nominated Executive Producer, Series Producer and Director from flagship documentary series such as ‘Cutting Edge’ to ‘Who Do You Think You Are’.

She was the Managing Director of the Indie Training Fund providing training to over 100 TV production companies and is a qualified educator. She has trained independently for the BFI Documentary Course, Anglia Ruskin University MA in Film & TV, GSM London and The London Film Academy.

Carrie’s has worked in Talent Acquisition for ten years in both scripted and unscripted for the BBC, BBC Studios and many leading independent production companies including Nutopia, RDF, Endemol Shine, Hat Trick, Curve, IWC Media and Zinc Media.

At BBC Studios she worked in D&I as an Inclusion Advocate and set up and Co- Chaired ABILITY, the staff network for disabled talent. Carrie is neurodivergent being Dyslexic.She is currently producing a BFI/Documentary Society funded feature documentary on growing up neurodivergent. She is a Disability Consultant, a trained Mental Health First Aider and a member of BAFTA, WFTV, and the Royal Television Society's Futures Committee.

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Gavin Humphries

Independent Member

Gavin is Managing Director of global online arts and culture video platform NOWNESS, part of London based Dazed Media and Meta Media in China. Based between London, Shanghai and Hong Kong, Nowness commissions numerous films each year both editorially and in partnership with international cultural partners and brands.

The Nowness creative community includes its founder Jefferson Hack, Björk, Jenn Nkiru, Es Devlin, Luca Guadagnino, Crystal Moselle, Benjamin Millepied, Baloji and Cao Fei. Several Nowness commissions have premiered at international festivals, including Sundance, Tribeca, BFI London, the Berlinale, Shanghai, Rotterdam and Clermont Ferrand.

Himself a BAFTA and BIFA nominated producer, Gavin’s worked on film, television and digital projects with the British Film Institute, Google, Film4, Tate Modern, the Young Vic Theatre and the BBC. His productions have premiered at Venice Film Festival; been shortlisted for the Evening Standard Film Awards; nominated for 3 British Independent Film Awards as well as by the London Critics’ Circle; and four of his short films have premiered at Sundance with one winning at Cannes Directors’ Fortnight.

An advocate for the UK screen industries, Gavin worked with the BFI / Creative Skillset for three years managing investment into the workforce and infrastructure to meet the increased levels of production due to enhanced film and TV tax credits. A member of BAFTA and BIFA, he also helped establish the BFI Flare x BAFTA mentorship programme for LGBTQ+ filmmakers, now in its 10th year.

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Yasmin Pitter

Independent Member

Yasmin started her career in the legal profession in 1998, qualifying as a solicitor in 2000 specialising in Criminal Law. After gaining experience in both defence and prosecution work, her love for the law led to her taking up a role as Criminal Law lecturer at BPP Law School in Leeds, and as a result she now has almost 20 years of experience within the Higher Education sector.

During her time at BPP Law School, Yasmin progressed from being a member of the teaching team to managing both the full-time and part-time Graduate Diploma in Law programmes for several years, whilst also studying part-time at the University of Leeds. Yasmin engaged in all aspects of higher education and recognised the importance of the student voice and having students actively involved in governance.

After almost nine years at BPP Law School, Yasmin took an opportunity to briefly return to high street general practice before joining Pearson Education in 2014. Pearson is the world’s leading learning company and Yasmin has worked within the higher education section of Pearson’s qualifications division for over 10 years. She has overseen the Pearson Higher National suite of qualifications at Level 4 and Level 5, which has included qualification design, development, validation, licensed partnerships, training, international provision, integrated degree propositions, quality assurance & assessment, internal and external stakeholder engagement & regulatory compliance. Yasmin is currently the Senior Strategic Lead for International & Higher Education Quality Assurance  & Assessment. Her role incorporates accountability for quality assurance and assessment across Pearson’s Level 4 to Level 7 vocational qualifications & Pearson’s UK Higher Nationals.

Throughout her career it has been important for Yasmin to contribute and ‘give back’ where possible. She has sat as a Magistrate in South Yorkshire and until recently (July 2024) she was a School Governor at a local primary school in Leeds. Yasmin has also engaged in the Prince’s Trust Mosaic and Business in the Community mentoring schemes and mentored others at work. Yasmin is keen to support others to achieve their full potential and she is very aware of how integral education is to this. 

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Anna MacDonald

Executive Member

Anna co-founded the London Film Academy in 2001 and has led the LFA as joint principal for the past two decades. She is dedicated to inspiring and nurturing new generations of filmmakers through an innovative approach and teaching methods.

Anna is also the mastermind behind many special educational programmes worldwide. She is passionate about gender equality, inclusivity and diversity in the industry and, together with her co-founder, launched the LFA Pioneer Award in 2017, which provides a scholarship to an up-and-coming female filmmaker each year.

In addition, Anna has produced and executively produced hundreds of motion pictures, including ‘The Summer House’ (starring Robert Pattinson and Talulah Riley, which reached no.1 on the iTunes sales charts in UK, USA and Canada) and a virtual reality film ‘The Empathy Machine’ (by an award-winning director Avril Furness). Her full list of credits is available on IMDB.

She was also named one of the 30 prominent Londoners with Polish roots featured in the ‘London Creatives: Polish Roots’ exhibition at the Museum of London (October 2009), and was a trustee of the Arts & Music Charity, Concordia Foundation.

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Daisy Gili

Executive Member

Daisy is from a family of artists, writers and filmmakers, and grew up spending as much time as possible in cinemas, cutting rooms and dubbingtheatres. Although a maths graduate, Daisy decided not to pursue a career in numbers but to enter the film & TV industry. She finds that her grounding in mathematical thought, which combines form and pattern with logic, has enhanced her own approach to filmmaking.

After working for four years in production on a series for Channel 4, then briefly on Richard Eyre’s film 'Iris', Daisy decided to return to beinga student, this time of filmmaking. Unable to find a course that met her expectations, Daisy co-founded the LFA with Anna MacDonald. In addition to co-running the LFA, Daisy has produced and directed three short films, including 'The Summer House' (starring Robert Pattinson and Talulah Riley).

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