The Kodak/Nahemi Student Commercial Awards provide an incredible platform for emerging filmmakers to showcase their creativity, storytelling and production skills.
This year, London Film Academy students have again risen to the challenge, crafting compelling commercials for three major briefs: Alliance Witan, Brook, and Xbox.
Bringing Investment to a New Generation
Students Aayushi Soni, Trevor Cone, and Max Bramley took on the Alliance Witan brief, which aimed to make investing accessible and appealing to younger audiences.
With the tagline “Find your comfort zone”, their 30-second ads sought to convey the stability and long-term benefits of investing in Alliance Witan’s diverse portfolio.
Through innovative storytelling, they balanced financial security with engaging visuals, proving that investing doesn’t have to be intimidating.
Breaking Stigmas with Brook
Eleanor Harrison and Grace Hookway tackled the Brook brief, creating commercials that challenge the stigma surrounding condom use.
Brook, a UK charity dedicated to sexual health and wellbeing, asked filmmakers to promote positive attitudes toward safe sex while fostering open communication.
Eleanor and Grace crafted narratives that emphasised empowerment, trust and breaking misconceptions, ensuring their ads were not only educational but also impactful and engaging.
Gaming for Everyone with Xbox
Jose James and Martina M. Stoyanova took on Xbox’s “When everybody plays, we all win” brief.
Tasked with celebrating inclusivity in gaming, their commercials explored how Xbox makes gaming accessible to underrepresented audiences. By thinking outside the traditional gamer stereotype, they highlighted the joy and connection gaming brings to diverse communities—whether it’s the elderly, people with disabilities, or young parents rediscovering play.
Their vibrant and heartfelt approach perfectly captured Xbox’s message of unity through gaming.
The Future of Filmmaking
LFA’s students have demonstrated outstanding creativity and professionalism in their submissions for the Kodak/Nahemi Student Commercial Awards.
From finance to sexual health to gaming, their diverse perspectives and storytelling abilities prove that the next generation of filmmakers is ready to make its mark.
As the competition unfolds, we eagerly await the results and celebrate these talented students' hard work and vision.
Stay tuned for updates on their journey and follow LFA for more insights into the world of student filmmaking.